Resources
Insights and resources from Pegasus Strategy Co.
Stay informed with resources and insights about topics in go-to-market and GenAI to scale and grow your business.
The hidden costs of building marketing at scale: why startups are rethinking their approach
Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations.
The fractional marketing advantage: scaling GTM success in a startup environment
For startups navigating the journey from Series A through C funding, this creates a perfect storm. You need sophisticated marketing performance, but you're building the marketing function from scratch while simultaneously expecting it to deliver quick wins.
Marketing from A to C: the broken model for marketing your startup
Here's a hard truth about startup marketing teams: we're building them wrong. While investors pour millions into scaling marketing operations, most startups are stuck in a cycle of slow hiring, misaligned execution, and missed opportunities.
Guy Kawasaki: Make your skills your greatest asset
I was thrilled to be debating #growth strategies with other #CXOs and our esteemed judge Guy Kawasaki, and while the session pivoted to an AMA-style discussion, it was full of insights.