Resources
Insights and resources from Pegasus Strategy Co.
Stay informed with resources and insights about topics in go-to-market and GenAI to scale and grow your business.
What Smart CEOs Know: Scaling GTM Can Kill You If You're Not Ready
Scaling go-to-market (GTM) is like a deadlift: one flaw in your form, and everything collapses. The era of “growth at all costs” is long gone, shattered by a market that now punishes inefficiency with ruthless precision. Today, the edge isn’t just in scaling. It’s in scaling with control. For CEOs, this means transforming GTM from a sprawling machine into a lean, powerful athlete.
How the modern CMO Is reinventing B2B growth strategy in the age of AI
A presentation to to help the next generation of marketers understand why the old playbooks are breaking, and what leaders must do now to build high-impact, AI-powered, buyer-centric growth engines. This isn’t just a theory. It’s a call to action for anyone shaping the future of B2B, from aspiring marketers at Rutgers to C-suite leaders navigating transformation today.
Speed Wins: The GTM Advantage Most CEOs Waste
In today's uncertain macroeconomic climate, too many CEOs are unknowingly crippling their Go-To-Market (GTM) potential. The culprit? A crippling lack of speed. This isn't about working harder; it's about a fundamental design flaw – and it's costing you market share.
The hidden costs of building marketing at scale: why startups are rethinking their approach
Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations.
The fractional marketing advantage: scaling GTM success in a startup environment
For startups navigating the journey from Series A through C funding, this creates a perfect storm. You need sophisticated marketing performance, but you're building the marketing function from scratch while simultaneously expecting it to deliver quick wins.