Insights and resources from Pegasus Strategy Co.

Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations.

For startups navigating the journey from Series A through C funding, this creates a perfect storm. You need sophisticated marketing performance, but you're building the marketing function from scratch while simultaneously expecting it to deliver quick wins.

Here's a hard truth about startup marketing teams: we're building them wrong. While investors pour millions into scaling marketing operations, most startups are stuck in a cycle of slow hiring, misaligned execution, and missed opportunities.