Insights and resources from Pegasus Strategy Co.

In this episode, host Taylor speaks with Michelle Killebrew, founder of Pegasus Strategy Co. and a seasoned executive in marketing technology and enterprise growth, about navigating modern go-to-market strategy in an AI-driven landscape. The conversation centers on how leaders can balance emerging technologies with human insight to build effective, scalable businesses.

Scaling go-to-market (GTM) is like a deadlift: one flaw in your form, and everything collapses. The era of “growth at all costs” is long gone, shattered by a market that now punishes inefficiency with ruthless precision. Today, the edge isn’t just in scaling. It’s in scaling with control. For CEOs, this means transforming GTM from a sprawling machine into a lean, powerful athlete.

A presentation to to help the next generation of marketers understand why the old playbooks are breaking, and what leaders must do now to build high-impact, AI-powered, buyer-centric growth engines. This isn’t just a theory. It’s a call to action for anyone shaping the future of B2B, from aspiring marketers at Rutgers to C-suite leaders navigating transformation today.