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        <title>Pegasus Insights</title>
        <link>https://pegasusstrategy.co</link>
        <description>Stay informed with product updates, company news, and insights on go-to-market and demand marketing.</description>
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            <title><![CDATA[The hidden costs of building marketing at scale: why startups are rethinking their approach]]></title>
            <link>https://pegasusstrategy.co/blog/hidden-cost-of-building-marketing-at-scale</link>
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            <pubDate>Sat, 01 Mar 2025 16:38:00 GMT</pubDate>
            <content:encoded><![CDATA[Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations.]]></content:encoded>
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            <title><![CDATA[Marketing from A to C: the broken model for marketing your startup]]></title>
            <link>https://pegasusstrategy.co/blog/marketing-from-a-to-c-the-broken-model-for-marketing-your-startup</link>
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            <pubDate>Sat, 22 Feb 2025 14:28:00 GMT</pubDate>
            <content:encoded><![CDATA[Here's a hard truth about startup marketing teams: we're building them wrong. While investors pour millions into scaling marketing operations, most startups are stuck in a cycle of slow hiring, misaligned execution, and missed opportunities.]]></content:encoded>
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            <title><![CDATA[Guy Kawasaki: Make your skills your greatest asset]]></title>
            <link>https://pegasusstrategy.co/blog/make-your-skills-your-greatest-asset</link>
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            <pubDate>Thu, 16 Jan 2025 07:53:00 GMT</pubDate>
            <content:encoded><![CDATA[I was thrilled to be debating #growth strategies with other #CXOs and our esteemed judge Guy Kawasaki, and while the session pivoted to an AMA-style discussion, it was full of insights.]]></content:encoded>
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            <title><![CDATA[What Smart CEOs Know: Scaling GTM Can Kill You If You're Not Ready]]></title>
            <link>https://pegasusstrategy.co/blog/what-smart-ceos-know-scaling-gtm-can-kill-you-if-you-re-not-ready</link>
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            <pubDate>Mon, 09 Jun 2025 23:28:00 GMT</pubDate>
            <content:encoded><![CDATA[Scaling go-to-market (GTM) is like a deadlift: one flaw in your form, and everything collapses. The era of “growth at all costs” is long gone, shattered by a market that now punishes inefficiency with ruthless precision. Today, the edge isn’t just in scaling. It’s in scaling with control. For CEOs, this means transforming GTM from a sprawling machine into a lean, powerful athlete.]]></content:encoded>
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            <title><![CDATA[How the modern CMO Is reinventing B2B growth strategy in the age of AI]]></title>
            <link>https://pegasusstrategy.co/blog/how-the-modern-cmo-is-reinventing-b2b-growth-strategy-in-the-age-of-ai</link>
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            <pubDate>Tue, 20 May 2025 06:53:00 GMT</pubDate>
            <content:encoded><![CDATA[A presentation to to help the next generation of marketers understand why the old playbooks are breaking, and what leaders must do now to build high-impact, AI-powered, buyer-centric growth engines. This isn’t just a theory. It’s a call to action for anyone shaping the future of B2B, from aspiring marketers at Rutgers to C-suite leaders navigating transformation today.]]></content:encoded>
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            <title><![CDATA[Speed Wins: The GTM Advantage Most CEOs Waste]]></title>
            <link>https://pegasusstrategy.co/blog/speed-wins-the-gtm-advantage-most-ceos-waste</link>
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            <pubDate>Thu, 01 May 2025 07:25:00 GMT</pubDate>
            <content:encoded><![CDATA[In today's uncertain macroeconomic climate, too many CEOs are unknowingly crippling their Go-To-Market (GTM) potential. The culprit? A crippling lack of speed. This isn't about working harder; it's about a fundamental design flaw – and it's costing you market share.]]></content:encoded>
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            <title><![CDATA[The fractional marketing advantage: scaling GTM success in a startup environment]]></title>
            <link>https://pegasusstrategy.co/blog/the-fractional-marketing-advantage-scaling-gtm-success-startup</link>
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            <pubDate>Tue, 25 Feb 2025 14:46:00 GMT</pubDate>
            <content:encoded><![CDATA[For startups navigating the journey from Series A through C funding, this creates a perfect storm. You need sophisticated marketing performance, but you're building the marketing function from scratch while simultaneously expecting it to deliver quick wins.]]></content:encoded>
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