Explore our solutions
Pegasus Strategy Co. is made up of senior go-to-market strategists who accelerate growth through fractional executive leadership (CMO, CRO), AI-optimized GTM strategies, demand generation, martech transformation, and full-funnel revenue acceleration. Our approach integrates causal analytics, AI-powered automation, and cross-functional collaboration to deliver predictable growth and sustained competitive advantage.
We meet you where you are—whether you need a strategic roadmap for your team to execute or hands-on leadership to drive results while you scale. Our focus is impact, speed, and measurable outcomes.
Ways we can work together
Navigate to growth with our senior executive advisors
CMO Advisory: Coaching to optimize and elevate marketing results
For organizations that need senior-level marketing guidance without a full‑time executive, our CMO Advisory service offers expert coaching, GTM strategy refinement, and executive-level oversight. Through structured check-ins, we provide strategic clarity, AI-driven marketing insights, and scalable demand generation recommendations.
Best for: Founders, CMOs, and marketing leaders who need ongoing strategic counsel and expert insights.
CRO Advisory: High-impact sales and revenue coaching
For companies looking to improve revenue performance without hiring a full‑time CRO, our CRO Advisory service provides expert coaching, deal strategy refinement, and AI-driven revenue acceleration insights. Through regular check-ins, we help sales teams optimize execution, refine sales processes, and align with marketing for full-funnel growth.
Best for: Founders, sales leaders, and revenue teams needing expert guidance to improve sales strategy and execution.
Accelerate impact with expert fractional services
Fractional CMO: Marketing leadership to scale and accelerate growth
Michelle Killebrew provides hands-on executive leadership to architect and execute your go-to-market strategy, demand generation, product and brand positioning, and martech transformation. Once embedded into your team, she ensures alignment across marketing, sales, and customer success to drive measurable business impact.
Best for: Companies needing experienced leadership to execute and scale marketing operations without committing to a full-time CMO.
Fractional CRO: Revenue leadership to optimize and scale sales
Charlie Latch delivers executive-level sales leadership to optimize pipeline strategy, sales execution, and revenue operations. He works alongside your team to refine GTM alignment, enhance deal velocity, and build scalable sales processes that drive predictable growth.
Best for: Companies seeking senior sales leadership to accelerate revenue while building internal sales capabilities.
Fractional Demand Generation Leader: Full‑funnel growth execution
Our Fractional Demand Generation Leader service focuses on driving pipeline velocity, optimizing campaign execution, and aligning marketing with sales for predictable revenue growth. They step in to lead demand generation strategy, oversee marketing operations, and leverage AI-driven insights to enhance performance.
Best for: Companies looking to scale demand generation quickly with a hands-on leader who can execute and optimize full-funnel growth.
Fractional Demand Gen Team: Demand generation… on demand
Focus our experts on the areas you need most to grow your business.
Our fractional demand gen team brings decades of experience to your organization, offering strategic oversight and mentorship as well as technical expertise in using advanced AI tools to improve operational efficiency and reduce time-to-market. Our fractional model provides the support you need in a cost-effective model, so you can scale strategically — and profitably.
- In-depth customer insights
- Get a comprehensive analysis of your current market, including competitive threats, journey mapping, pricing strategies and more. You’ll get a customized content strategy to support every stage of the buyer journey designed to deepen engagement and drive conversions.
- Smarter lead management
- Gain effective lead-handling models, lead scoring and prioritization, as well as streamlined marketing-sales alignment. Our team will help your team optimize the marketing-to-sales handoff and develop strategies for cross-functional success.
- Data-driven improvements
- Optimize and integrate your MarTech stack to streamline campaign execution and lead flow management. Our experts will leverage and enrich data across websites, CRM, and social platforms, build targeted lists and align sales and marketing around key accounts.
- Optimized online experiences
- Boost search visibility, build engagement, and enhance every user experience. Our fractional team will ensure intuitive navigation, deploy scalable content engines, optimize email templates and landing pages, and implement AI chatbots to keep visitors engaged.
- Go-to-market effectiveness
- Hit the ground running with a first-rate strategy that streamlines execution across multiple channels. Our professionals help your team build buyer personas, develop targeted messaging and create engagement models that drive ROI.
- Ongoing optimization
- Continuously improve every aspect of your marketing and sales process with data-driven improvements. This includes defining KPIs and benchmarks, delivering comprehensive campaign visibility with dashboard reporting, ensuring data hygiene, and leveraging change management to optimize strategies for lasting growth.
Revolutionize your marketing
With Pegasus Strategy Co., you gain a trusted partner dedicated to helping you achieve your growth objectives, drive revenue, and empower your team in today's competitive landscape. Let's chart your path to market leadership. Contact us for a strategy consultation today.